SYLVAN CRAFT SPIRITS

WHAT WE DID

Branding
Label design

Collaborative art direction, copywriting, and photography by Emma Palm.

THE STORY

The team behind Sylvan Craft Spirits had been running a successful brewery for years when they decided to take add distilling to their portfolio. They came to us seeking a brand that could stand alone (separate from the brewery) and stand out in a rapidly growing industry.

Sylvan Lake, Alberta – the distillery’s hometown and namesake, served as our primary source of inspiration for the brand. Custom illustrations of local flora and fauna encircle the labels in abundance, accompanied by hand-drawn typography. “Craft” is emphasized both inside and outside each bottle.